When the iOS app store launched in 2008, 500 apps were available. And today? About 2.22 million different apps are available to download. (Android users can choose from even more: There’s about 3.48 million apps on the Google Play Store.)
The market for apps is about as big as they come. “In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.”
It makes sense with the number of connected mobile devices worldwide. There are now more than there are people (7.94 billion) — in 2021, the number stands at almost 15 billion, up from just over 14 billion in the previous year. By 2025, that number is expected to reach 18.22 billion. “These devices are approaching ubiquity in advanced economies, among which median penetration levels stand at 76% of adults. In South Korea, a stunning 95% of adults own a smartphone.”
You can probably tell where we’re headed: There is both a huge opportunity in creating apps, as well as quite the competition. What is the most effective way to increase iOS downloads? There's nothing more stifling to growth (or discouraging) than when no one is interacting or engaging with your new application. In this article, we'll highlight the most effective methods for increasing iOS app downloads.
How to Generate More iOS App Downloads
Sarah Perez writes for TechCrunch: “Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.”
Generating iOS app downloads is crucial: Your app won’t succeed without ‘em.
1. Commit to Expert App Store Optimization
You've heard of Search Engine Optimization (SEO), but have you heard of App Store Optimization (ASO)?
“App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.”
Here are some ASO factors to pay attention to:
App name and title
Total number of downloads
Ratings and reviews
“According to Google, 40 percent of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.”
2. Create a Simple Landing Page
Make a simple landing page with a clear introduction of your unique application. In most cases, a simple sentence or two should suffice. Be sure to include plenty of great visuals so prospects know what your app looks like before even clicking ‘download’.
“Because this is the first contact between your brand and a potential customer, the landing page for the mobile app must be crystal clear about what problem your app solves. This may be your only chance to convince visitors to try it. And first impressions count.” Read more here to learn about the various elements of an effective landing page.
3. Build a Demo Video
100+ million people watch online video each day — and 64% of website visitors are more likely to buy a product if they’ve seen a video about it first.
“Demos are helpful for making onboarding seamless by quickly educating users and familiarizing them with the UI. Whether you have a video of next steps for users to take or an animated gif depicting the app’s functionality within the mobile browser, app demos will help users quickly reach the ‘aha moment’ within your app.”
You might have heard about spatial audio in the past year from Apple, Netflix, or Clubhouse — simply put, it’s becoming table stakes. “Spatial audio recreates the way we hear sound in real life. There is a ton of cool research about how it helps people not only feel more immersed in natural conversations virtually, but also actually decreases cognitive load (goodbye, Zoom fatigue), while improving speech intelligibility, too.”