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The Hidden Cost of
Basic Audio

How Neglecting Sound Quality
Impacts Consumer Experience

Problem

Basic Audio Kills Consumer Experience

Conventional VOIP and WebRTC audio implementations alone are inadequate for natural, human conversation and sound perception. There's ample scientific research that demonstrates the negative effects of lower-quality audio experiences.
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Unnatural, Awkward Conversations
Only one voice can speak at a time, which prevents "cooperative overlap." It is particularly problematic for any group discussion.
 
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Negative Sentiments
Poor audio quality diminishes both the credibility and likability of speakers.
 
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Listening Fatigue
The brain has to work harder when sound is not spatial — speakers are less intelligible.
 

Solution

Spatial Audio

Simulate the sound of the natural world

Delivering sounds so that each source comes from a defined location in space makes each sound clearer and easier for the listener to understand.

It's how humans are wired to perceive auditory information.

spatial audio visual
One of the biggest improvements over what we use now is the use of spatial audio, where speech sounds like it’s actually coming from the direction of the person talking.
Bill Gates
Cofounder & Former CEO, Microsoft, December 2022
Spatial audio adds another dimension — literally — to all kinds of experiences, from gaming to watching movies to online meetings. It's particularly impressive when applied to large groups, such as video conferences.
Ina Fried
Chief Technology Correspondent, Axios, June 2022

The
Audio Revolution
Is Happening

Consumer behavior is changing faster than ever before. People are demanding better audio.

In a recent survey of Gen Z consumers, 79% said they would pay for headphones that deliver immersive, spatial audio experiences.

source: agora.io

 

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Don't Get Left Behind

Basic Audio Is No Longer Enough

Bluetooth LE
The new Bluetooth LE Audio release this year is fueling wide exposure of spatial audio to the masses
Spatial Audio Mobile Phone
Category leaders like Apple, Samsung, Netflix, Amazon, Mercedes, and Verizon have already embraced spatial audio
Popular Apps with Spatial Audio
Millions of people are experiencing spatial audio in social and music apps right now

Compare
Spatial Audio vs. Basic Audio

Listen with headphones for the best experience

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Spatial Audio ON

Hear Spatial Audio On vs. Off

Listen with headphones for the best experience

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Spatial Audio ON

Get In Touch With An Audio Expert